Crying Thaiger is a culturally-rooted brand identity I created for my senior thesis exhibition at Marist College. The project brief was intentionally broad, allowing for personal exploration. I chose to develop a food brand inspired by my upbringing in Thailand and my connection to Southeast Asian cuisine. Crying Thaiger blends nostalgic flavors, bold design, and cultural storytelling to honor the memories and traditions that shaped my early life. Through logo design, packaging design, and a series of marketing materials, I successfully captured the essence of this brand identity and brought it to life.