Brand Identity and Marketing Design

While interning at Sundaze Smash Burgers in Poughkeepsie, New York, I designed a series of posters, flyers, menus, and packaging materials to enhance their local marketing campaign and strengthen brand recognition. Drawing inspiration from streetwear fashion brands and the casual vibe of weekend comfort food, I refreshed their menu and developed a cohesive visual identity that captured their bold, playful personality. This project enabled me to integrate branding, print design, and creative strategy to support a growing local food business and expand its reach to a wider audience.